SAKURA is a brand specialized in lure fishing, founded in 2004 by the SERT group. As early as 2006, SAKURA is the first French brand to offer a range of about thirty specific rods for lure fishing. Recognized for the quality of its casting and spinning rods, the SAKURA brand has managed to develop its catalogue to equip a large number of fishermen. In 2012, the SAKURA brand was awarded at the Efttex trade show thanks to its iconic casting bait finesse rod FURIOZZA FRC 661-ULST! SAKURA now offers a wide range of hard lures, soft lures, metal lures... as well as a complete choice of clothing, luggage and practical and robust lure boxes. SAKURA develops fishing equipment for use in both fresh and sea water renowned worldwide!
