The ILLEX brand adopts a premium positioning and develops high-end equipment on the European market for predatory fishing using modern techniques. Known and recognized by the fishing community, ILLEX fans are accustomed to the vocabulary that represents the most emblematic models and ranges of the brand: ELEMENT RIDER, PEPPER, THE ARTIST, X FIVE... The ILLEX brand can also claim collaborations with the famous Japanese designer Seiji Kato whose reputation is well established. ILLEX offers a wide range of technical lures with innovative concepts whose use remains accessible to all to seduce all your favorite fish: pike, zander and other predators. ILLEX is undoubtedly a brand that places great importance on innovation and quality.