Founded in 1979 in the Tours region by Gloria and Alain DELALANDE, the brand has specialized in the manufacture of fishing equipment since its inception. This French family business approaches its activity with a philosophy that could not be simpler: to provide pleasure to fishermen with quality fishing equipment! The brand offers all the necessary equipment to equip all fishermen, from beginners to the most experienced: rods, leaded heads, hooks or even the iconic soft lures that we no longer present. The DELALANDE brand has notably made itself noticed for the innovation brought by its most mythical lure models: the SKELETON or the SANDRA, the greatest success of the DELALANDE brand. With a recognized expertise and a wide catalogue of fishing items built over the years, the DELALANDE brand is now distributed worldwide!