Baitsanity is a small business founded in 2014, located in California. Its R&D office is located in Santa Clara where the designs and prototype testing takes place in Californian fishing courses. The brand's intention is very simple around the
BaitSanity lures, creating innovative designs and technologies, establishing the perfect swim, achieving results while remaining humble with nature and fishermen. The products are made with the best materials and assembled using the finest and most advanced techniques on the market. From initial design to assembly line, Baitsanity takes care of everything, creating robust and reliable products. The brand strives to be innovative and manufactures swimbaits that not only produce results but are also affordable.
