Japanese quality! After several decades of existence, YO-ZURI is one of the most prestigious Japanese fishing brands on the market. With multiple international patents filed for the development of its swimbaits and squids, YO-ZURI has created major technological innovations in the world of fishing. Always more innovative and realistic, YO-ZURI lures offer exceptional design quality and are of rare effectiveness. YO-ZURI: the best of fishing "made in Japan"!
