SWAROVSKI OPTIK is a leader in superior long-range optics. Always striving to do better: that has been the motto of SWAROVSKI OPTIK since the company was founded. This also means exceeding customer expectations and surprising them again and again - thanks to the precision of the products and innovative technology. Wilhelm Swarovski, the company's founder and great-grandfather of the current Chairwoman of the Board, saw nature as a refuge, a source of inspiration and a testing ground for new products. In German, "Habicht" not only stands for the goshawk, a majestic bird of prey with piercing vision, but also an emblematic mountain of the Stubai Alps, which perfectly symbolizes what makes SWAROVSKI OPTIK so special. The goshawk that adorns SWAROVSKI OPTIK products is a hallmark of quality, serving as a daily reminder that only a masterpiece deserves to carry this symbol. At SWAROVSKI OPTIK, the notion of quality is at the heart of all considerations, and extends far beyond purely technical aspects. Always ensuring maximum quality means continually surprising the company's customers and surpassing their expectations with superb products, precision engineering and attention to detail. This requires globally consistent combination of appearance, functionality, ergonomics, design and service. The real value of a product is revealed in its daily use. If you love and frequently use a product, and if you have cherished it for many years, it offers enduring value. These are exactly the reasons so many users endorse SWAROVSKI OPTIK - they know that each product is a lifelong investment.
