Smith

Created in Japan in 1970, the SMITH brand is recognized by fishermen all over the world for the quality of the fishing equipment it manufactures. The Japanese brand SMITH is particularly renowned for its iconic lure models such as the SARUNA or the D-CONTACT, which enjoys success without borders. Very focused on research and the development of new products, the SMITH brand also offers in its catalog a wide range of fishing rods, the quality of manufacture and effectiveness of which is no longer to be proven! Benefiting from renowned Japanese know-how that has been able to seduce the large community of fishermen, the equipment designed by the SMITH brand has been able to take into account the expectations of the European market. The brand is thus able to offer equipment suitable for the most popular fish species in Europe such as pike, zander or perch. Always keen to offer equipment that provides full satisfaction to fishermen, the SMITH brand includes in the development of its products a demanding testing phase to guarantee the quality of the equipment designed. The philosophy of the SMITH brand is simple: “The products we develop must catch fish before catching fishermen”! Recognized as reliable products with high technicality, the SMITH lures from the Japanese manufacturing workshops have now become indispensable in a large number of fishing boxes around the world.