The legendary "vibrations" of Rat-L-Trap are the work of the ingenious Bill Lewis, who in the sixties designed the most popular lipless crankbait of all time and undoubtedly one of the most sold and copied lures in the US. Combining a frantic swim with a unique sound, his "noisy trap" has indeed made generations of enthusiasts dream and inspired the biggest fishing gear brands. As the first American hard lure manufacturer, Bill Lewis is a benchmark, and if US fishermen named the RAT L TRAP the anti-blank lure, it's surely not for nothing. The RAT L TRAP 14g is the best-selling version but the 7g and 21g versions are beginning to find their followers, for fresh water predators but also for marine fish.