Lurefans is one of the founding brands of sport fishing in PRC (Republic of China). Founded in 2007 by a fishing enthusiast designer, the brand quickly became a success in Asia and made its debut in the United States in 2013 with its innovative design of quality at a very affordable price. Lurefans products are lures designed by following 3 guidelines: no copy, simple and effective and being as versatile as possible. After 13 years of intense work, driven by these values, Lurefans lures are recognized by fishermen around the world. The brand is already very appreciated in Australia, Holland, Germany, England etc. and strives to offer enthusiasts the best product at the best price. The success of DK4 and DK5 lures in France also proves it every day.