Kei Hayashi, most likely the most recognized black-bass fisherman in Japan, created the KEITECH brand in 1996. KEITECH develops and manufactures high-quality soft lures that surpass current market standards, both in terms of materials and techniques used to produce them. KEITECH's innovation in their production tools, and particularly through their double-layer injection machines, allows them to have very precise balancing of the lures. Thanks to this, they are able to produce unmatched swimming actions. KEITECH also uses natural squid flavors that they compile directly into the mass of the lures, which greatly increases their attractiveness and effectiveness in fishing action.