FIIISH is a young French company created in Brittany! Its founder, Matthieu Guennal, is a graphic designer with a passion for sport fishing. Unable to find the lures he needed in fishing shops, he began to tinker at home and create his own lures. In 2008, the project incorporated Pierre Guennal and Frederic Orlach who were then partners in a sourcing company in China. It wasn't until May 2010 that the BLACK MINNOW, remarkably resembling a sardine, entered the market for an initial test. To support the commercialization of the lure, the three partners created the brand: FIIISH. The FIIISH brand clearly commits itself to responsible fishing and supports the protection of resources. FIIISH champions the idea of reasonable and responsible harvesting, so that future generations can also enjoy our magnificent passion. Every day, FIIISH is in search of innovation to create perfect lures. FIIISH has the intention to offer on the market lures that are effective, easy to use and catch fish. FIIISH strives to develop ever higher quality products by searching for the best materials for realistic and effective lures. More than a sport or a passion, fishing is a way of life at FIIISH.
