DAM is one of the oldest fishing gear brands! Founded in 1875 in Germany, the DAM brand has always been making fishing equipment, with its watchwords: tradition, innovation and quality. Backed by several decades of experience, DAM now offers a wide range of products that can equip a large number of fishermen on different techniques: predator, sea, carp, trout... With a recognized know-how, the DAM brand continues to innovate to expand its offer and make quality fishing gear available to fishermen. Known for the effectiveness of its fishing rods, DAM is also recognized for its reels, the QUICK range being undoubtedly the most iconic! But the DAM brand doesn't stop there and also offers a wide choice of lures with swimbaits or soft lures, different spoon models, a complete range of waders, luggage, clothing and much more. Choosing fishing equipment developed by the DAM brand is a guarantee of acquiring reliable equipment recognized for many years.