BIWAA is a French brand created in 2008 by the Alexandre brothers, two seasoned competitors operating on the European circuit. The lures of the BIWAA brand are created from innovative concepts developed in relation to real situations encountered at the water's edge. The mission of the BIWAA brand is to manufacture quality lures that will increase the success of fishermen and help to catch more fish. Known for their effectiveness, BIWAA lures have become essential for difficult fishing sessions and will allow you to bring fish into your net when no other lure has succeeded... The most emblematic lure of the BIWAA brand is the DIVINATOR, known for its great effectiveness on large pikes! The equipment designed by BIWAA is created with passion and a desire to innovate. The soft lures and swimbaits from BIWAA will therefore be a formidable weapon to absolutely put in your fishing box.