Founded in 2021 by Bo Dai and Matthias Lothy, the French company BIM Tackle is dedicated to developing and distributing high-performance fishing and outdoor items while reducing the environmental impact of these on the natural environment. Taking into account the pressure of fishing that requires fishermen to have different approaches as well as the impact of our passion, BIM Tackle operates following four golden rules: innovative and effective products, being eco-responsible, supporting partner brands and maintaining a positive relationship with natural environments. But in addition to distributing brands that match this vision, BIM Tackle directly designs original and high-quality products, the first being the famous Chatter Bait "ChaCha Bait".