The company X Zone Lures was founded in 2006 by Mark Kulik, a Canadian competitor eager to design a lure with a profile most suited to the Drop-Shot technique and whose behavior could resemble both that of a goby and that of a crayfish depending on the conditions and its use. His observations and his multiple tests led him to hand cast the Original Slammer, the results of which exceeded all his hopes. Faced with the success of his handmade achievements in tournaments in Southern Ontario and Northeastern United States, X Zone Lures quickly became a reference of choice for competitors and passionate lure fisherman. Drawing widespread interest, the brand was soon acquired by Jim Van Ryn, a black-bass fishing fanatic, who replaced the hand casting with state-of-the-art injection production. The research and development department of X Zone Lures, eager to preserve the benefits of the manual work behind the success of its extraordinary lures, managed, through the use of the best existing materials, to develop the Pro Series range, rich in many models with undisputed performance. To reach the high level of demand set, X Zone Lures relies on the expertise of its world-class collaborators, among them professional competitors Brandon Palaniuk and Carl Jocumsen. Thanks to their experience, each lure in the range has its own design characteristics and absolute optimization of the properties of the materials used for their creation. Claws and floating appendages on the craw and creatures, also floating bodies on the worm, the behavior of each reference is studied to offer optimal presentation in water. Benefiting from a formula allowing them to be salted to the heart without making them brittle and from a specific attractant, the X Zone Lures lures, also benefiting from very studied colors and perfect consistency in manufacturing quality, are directly involved in the success of these immense champions. With a strong dynamic driven by incredible popularity, the X Zone Lures brand is committed to making its premium creations available to every passionate lure fisherman capable of coping with all situations.
