LOWRANCE is a leading brand in marine electronics since the invention of its first consumer sonar in 1957, also known as "The Little Green Box". Since then, LOWRANCE has never strayed from its goal: to push the boundaries of innovation to help anglers find and catch more fish. Over the years, LOWRANCE has introduced new features to its devices, such as the multifunction display with High Definition System (HDS). LOWRANCE has also launched a staggering number of new products and features that truly redefine marine electronics: StructureScan® HD with photo quality SideScan and DownScan Imaging, Broadband Sonar, Trackback to go back in history, real-time sonar, low-power high-definition 4G Broadband Radar for navigating in any condition, StructureMap for developing your own map data and a wide range of cartographic products for fresh and salt water. Extremely easy to use and yet full of features appreciated by fishermen all over the world, LOWRANCE marine electronics continue to set the course for the best leisure fishing technology. Even though the Lowrance sonar has won numerous industry awards for innovation excellence, LOWRANCE focuses on designing products that provide the most significant benefits to anglers. LOWRANCE's goal is to help fishermen quickly locate structure, transitions and other fishy places. Whether you are fishing in fresh or salt water, you want to quickly eliminate barren waters. This passion is what drives LOWRANCE to continue to provide the most innovative electronics. LOWRANCE products are protected by their one or two-year warranty (depending on the product). In summary, with 50 years of continuous manufacturing experience, LOWRANCE designs products that provide the ultimate in high-performance features at very competitive prices.
