The Elitelure bait brand was founded in 2013, by "Dragon" Lee, the founder of Elitelure who combines his love for lure fishing with his original training as a physics engineer. Thus, Elitelure products take into account the principles and mechanisms of physics such as turbulence or hydrodynamics to make them as effective as possible. In addition, he benefits from his experience gained by having participated in the manufacturing processes of 6 of the top 10 global brands, Elitelure's R&D team has over 20 years of experience in the development of American, European, and Japanese lures and covers all kinds of targeted species whether in fresh or salt water. The team includes engineers and fishermen from Europe, Japan, Australia, and China. The goal of the brand is to ingeniously develop products with Japanese standards offering an unforgettable experience to fishermen.
